Posts filed under ‘branding and corporate identity’



November 23, 2010 at 5:14 pm Leave a comment

Be green, support local business, get a reusable cup.

Southeast Grind reusable cup with design by Sarah Morrigan

For those who remember, I have designed this for Southeast Grind back in April 2009. Now you can own this piece of elegance and be green!

It is only $10 a piece and you will get a 25 cents off each time you use it at Southeast Grind (with your first coffee free). It is available only at Southeast Grind, 1223 SE Powell Blvd, Portland, Oregon, just east of Milwaukie Avenue/12th Avenue near the Gideon Street fire station (TriMet lines 9, 17, 19 and 70). It is open 24 hours!

October 5, 2010 at 12:51 pm Leave a comment

Five old-fashioned arts to grow your business today

Today it seems as though all what one must do to grow his or her business is to get online, find as many Facebook friends and tweet every other minute.  While social media and Web 2.0 have dramatically transformed the way we do and grow business, it is important never to forget why they have done so: They have moved the marketing from primarily a one-way street (such was the case with broadcast advertising and older web-based marketing) to a moderately unregulated and decentralized relationship, or conversation, coming and going in all directions.

This brings the business back to the spirit of a more traditional age, when most shopkeepers and salespeople grew their wealth out of conversations, relationship, words-of-mouths and their reputations in the wider society.

It does not take an expensive campaign or a rocket science to cultivate such a beneficial relationship. Here are five easy and inexpensive ways to move your business from purely a pursuit of sales figures to a solid foundation for a long-term prosperity.


October 27, 2009 at 9:30 pm Leave a comment

How to make your own stylish business card with free software

As many new business operators soon discover, there are simply never too many business cards once they get serious about promoting what they do and have to offer. From local networking groups to coffee shop bulletin boards, there are many places where handing out or exchanging business cards is a must in creating leads and gaining clients.

Some business operators would still like to make their own business cards with their own computers and printers for a variety of reasons: scalability in expenses, flexibility and speed.


Recommended software:

  • Scribus
  • Inkscape

What else you need

  • Pre-perforated business card stock paper such as Avery 8879; or
  • Nice hard card stock paper and paper cutter (desktop rotary cutter is good).
  • This template

October 23, 2009 at 12:13 pm Leave a comment

Gearing yourself for a multicultural audience

Today, micro- and small-enterprises are in a much better position to serve a diverse, global customer base thanks to a robust cultural exchange aided by social media. Yet, a successful business must remain culturally competent to build rapport.


August 12, 2009 at 4:18 pm Leave a comment

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